Today’s information age has created conditions for an overload of information. This can be overwhelming and cause confusion, for whilst an abundance of information is available to businesses and individuals, conflicting theories, opinions and the availability of numerous choices collide with each other, making it more difficult to discern the best solution for any requirement.
In the new economy, strategic partnerships enable business to gain competitive advantage through access to a partner's resources, including markets, technologies, capital and people. Teaming up with others adds complementary resources and capabilities, enabling participants to grow and expand more quickly and efficiently. In the process, businesses save time and boost productivity and are thus freed up to concentrate on innovation and their core business.